Reasons Why You Should Focus on Vending Brand Development

If you are in the business of selling any kind of physical product, now is the time to consider going into vending brand development, if you haven’t already. Vending machines have been around for decades. However, it wasn’t until recently that businesses have really started to realize the potential of these machines as strategic business tools.

How Vending Can Open a New Sales Channel for Your Brand

Most business owners these days divide their marketing and sales efforts between offline and online sales channels. This actually makes a lot of sense. Traditional sales via brick and mortar outlets are still very substantial despite the fast-growing number of Internet shoppers from all parts of the world. Thus, it is very important to keep a close watch on both these channels in order to maintain a strong hold of your target market.

When you are able to easily satisfy the demands of both online and offline customers, you might think you have reached the saturation point in terms of revenue growth. But have you ever considered vending machines? Vending can open an entirely new sales channel for your brand. This is why vending brand development is such an excellent strategy that many business owners are looking into these days.

With the portability of vending machines, you can put them up just about anywhere. People can now buy your products without actually having to go to your retail outlets or your website. Random people on the street can turn into buying customers. Most of all, your brand will be more recognizable with the increased exposure in more public places.

External Graphics Customization for Your Machine

Vending machines can potentially bring in a massive amount of extra sales. In addition to this, they also have the ideal physical structure for vending brand development. Just consider the vast external surface area of the machine. This is like a blank canvas that you can customize with attractive graphics to draw the public’s attention to your brand. In fact, the top-selling vending machines today are those that have very eye-catching graphics and prominent displays of the brand’s name and logo.

Marketing Exposure Having a Dedicated Vending for Your Brand

Having your own vending machine for your brand is similar to having your own section at a department store, but so much better. In a shopping mall, you might have your own area, or perhaps even an entire stall all your own. But you will still be alongside an array of other brands selling products that are in the same industry as yours.

On the other hand, embarking on a vending brand development strategy is so much better because you will get more marketing exposure. All the attention will be on your brand, especially if you are able to find an excellent location with a high concentration of your target market.

Benefits of Partnering with a Professional Vending Operator

There are two main ways of going into vending brand development. The first, and what most people initially think of, is to purchase your own vending machine. With this method, you will have to take care of everything related to the vending machine. You will need to find a location and install the equipment. You also need to refill the products when they are about to run out. Furthermore, the regular maintenance of the machine is also your responsibility.

The other method is to partner with a professional vending operator. This is the method that we highly recommend. Why? Just take a look at the following benefits that you can enjoy.

Securing a Strategic Location

Finding a viable location for a vending machine is a lot harder than most business owners think. Aside from the volume of the traffic in the area, there are a myriad of other factors that must be considered. You need to think of the nature of your product and your target market. There might also be permits to secure. To maximize the benefits of your vending brand development scheme, you need to put up your machines in the most viable location. A professional vending operator knows just how to find such a location for any industry.

Assistance in Product Fulfillment

Monitoring the status of your vending machine is not really difficult per se. However, if you have many other business responsibilities, it can quickly become bothersome. If you avail the full vending services from a reliable provider, this is just another one of the many tasks that they will do for you.

Reliable Technical Service

When your vending machine breaks for whatever reason, your vending service provider will quickly send technical support no matter what the time or day. They will be able to get it back up and running in no time, ensuring the continuous flow of revenue. On the other hand, if you buy your own vending machine outright, it will be your sole responsibility to find someone to fix it if it is broken. This might not always be an easy thing to do. If your machine breaks at night or on a holiday, you might have to wait until regular business hours before finding help. This will certainly not be good for business.

Logistics and Machine Transportation

Vending machines are quite large and heavy. Transporting them to your chosen location can be a rather huge concern. However, you need not worry about such issues. Logistics and transport are included in the services of a professional vending operator.

Machine Customization

Vending machines today can sell just about anything. Before, there were only the typical beverages and cigarettes. Now, there are vending machines that sell full meals, cosmetics and gadgets. In some countries, there are even machines that sell luxury cars! It doesn’t matter what the shape, size, weight or nature of your product is. A reliable vending machine company will be able to customize a machine to perfectly accommodate and dish out your merchandise.

Optional Deals

When you are planning to develop a new sales channel for your product, vending is a fantastic alternative, there are 2 models that we offer to our clients in this relation:

• Option A: The brand owns the equipment

  1. In this case you own the asset, you can purchase the machine directly from us or from a third party.
  2. The client is responsible for covering the cost of the graphic and machine customization.
  3. The client is responsible for insuring the asset.
  4. The client is responsible for covering the cost of logistics.
  5. The client is responsible for covering the cost of technical service.
  6. The operator is responsible for finding the right location.
  7. The operator is responsible for keeping the machine fully stocked and in good working condition.
  8. The operator is responsible for any rebate agreement with the site management.
  9. The operator is responsible for keeping the agreed planogram stock as per the client instruction.
  10. The operator is responsible to buy the stock directly from the client or a third party approved by the client.
  11. The operator would agree to allocate the brand products in their own vending fleet to increase the brand participation in the vending network.

• Option B: The operator owns the equipment

  1. In this case the asset is owned by us (the vending operator)
  2. The client would agree to help to cover the cost (in full or part) of the asset, either with a financial contribution or stock as a contra deal.
  3. The client is responsible for covering the cost of the graphic and machine customization.
  4. The operator is responsible for insuring the asset.
  5. The operator is responsible for covering the cost of logistics.
  6. The operator is responsible for covering the cost of technical service.
  7. The operator is responsible for finding the right location.
  8. The operator is responsible for keeping the machine fully stocked and in good working condition.
  9. The operator is responsible for any rebate agreement with the site management.
  10. The operator is responsible for keeping the agreed planogram stock as per the client instruction.
  11. The operator is responsible to buy the stock directly from the client or a third party approved by the client.
  12. The operator would agree to allocate the brand products in their own vending fleet to increase the brand participation in the vending network.

Final Thoughts

Vending machines have quickly risen in popularity in the last few years. Because of this, there are now a lot of vending companies to meet the demand, but you must look for the one that will be the most beneficial to your business.

If you can take your vending brand development efforts to the next level, you can really pave new avenues of growth and success for your business that you never thought possible.