has an exceptionally strong leadership team with the skills and experience to effectively manage our current business along with the resources and capabilities to grow our portfolio. Our leadership team are responsible for the long-term success of the company, setting the strategy, and providing appropriate challenges to ensure management remains focused on achieving the strategic objectives and for delivering value to the shareholders and other stakeholders.

Founder and CEO

Omar has broad experience in Marketing, Sales, Finance, Strategy, Technology, Operations and Management. Formally trained as an Industrial Engineer, holds a master’s degree as well in Integral Management.


Alf is a chartered accountant by profession, having worked with PricewaterhouseCoopers in Cork and Dublin, and also at senior levels in the Irish and international beverage and hospitality sector for over 25 years.

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