Clear vision.
People first.
Our leadership brings together experience in business, finance, technology and operations. Together, we guide Vending-Machines.ie with a clear focus on customers and long-term success.
Meet our
leadership team.
Different backgrounds. A shared direction. Meet the people who help shape our strategy and keep the business focused on its goals.
Omar Darouiche
Montenegro
Omar brings broad experience across marketing, sales, finance, strategy, technology, operations and management. His background combines technical training with a wide view of how a business works.
He trained as an industrial engineer and also holds a master’s degree in Integral Management. As a result, his experience spans both technical and commercial disciplines.
Industrial engineering · Master’s in Integral Management
Alf Smiddy
Alf is a chartered accountant with experience at PricewaterhouseCoopers in Cork and Dublin. In addition, he has worked at senior levels in the Irish and international beverage and hospitality sectors.
His sector experience spans more than 25 years. This background brings a valuable financial and commercial perspective to the leadership team.
Chartered accountant · Beverage & hospitality experience
Direction, care
and accountability.
Strong leadership connects a long-term vision with everyday decisions. Above all, it keeps the company focused on the people and businesses we serve.
A clear direction
First, our leadership sets the company’s strategy and long-term objectives. This gives the business a clear direction as it develops its services and explores opportunities.
Constructive challenge
Our leaders also challenge management to remain focused on agreed goals. In turn, that oversight supports accountability and thoughtful decisions across the business.
Long-term value
We look beyond the next transaction. Instead, our focus is on the company’s lasting success and the value it creates for customers, shareholders and other stakeholders.
Six years of recognition.
One dedicated team.
From 2021 to 2026, Vending-Machines.ie has achieved six consecutive years of Business All-Star accreditation. This milestone reflects the dedication of our team and the trust of our customers and partners.
Discover the people and progress behind our awards, including our Prestige Awards 2025/26 recognition. Explore our company story, award certificates and customer reviews.
Your next step.
Our team is here.
Whether you want to buy equipment, discuss a venue or explore a business partnership, contact our team. We will help direct your enquiry to the right person.